Help create paths to new job opportunities
Pathways is a new feature within Google Search that helps job seekers find local training programs that prepare them for in-demand jobs in their communities.
Join our network of training program organizations that are creating paths to jobs across the country.
Connect with people searching for your programs
When people search for things like “entry-level jobs” or “job training” on Google, they’ll be able to more easily find jobs that are in demand, discover local training programs to prepare them for those jobs, and compare program costs and outcomes.
Pathways includes a subset of qualifying in-person training programs that are up to two years in length if taken full-time, or longer if they include paid training, like an apprenticeship.See if you qualify
Increase discoverability of your programs with Search
Pathways is quickly scaling across the United States. Complete the two easy steps listed below to get ahead with preparing your data and program website. If you meet eligibility requirements and implement these steps now, you’ll be ready for inclusion when Pathways is available across the U.S. Note that this means you may not see your programs in Search right away.
Prepare your information
Pathways requires certain data fields, so make sure you have them available and listed on your program website.
Appear on Google Search
Where is Pathways currently live?
Pathways is currently available in the following locations. We are growing quickly as we continue to partner with organizations across the country. Check back frequently to see our latest progress.
Frequently Asked Questions
We’re looking for programs that lead to jobs that don’t require a Bachelor degree. Certificate programs, Associate degrees, and other programs that require full-time enrollment of up to 2 years, where students pay to attend, are all included. Examples include: community college programs, private college programs, employer-run education, NGO-led education, and occupation-specific education. For programs that pay a wage, there is no limit to the length of the program that will be included in Pathways. Examples include: employer-run apprenticeships, on-the-job trainings, and union and NGO apprenticeships.
Eligibility criteria for initial launch includes:
- Completion of all required fields for markup
- If students pay to attend, programs that take 2 years or less for full-time enrolled students to complete
- Program accepts applicants with no degree beyond a high school diploma
- Completion of the program prepares students for an occupation (e.g., no preparatory courses)
- Match to occupations that are in-demand in your area
- Programs must have a local presence (e.g., no online-only programs)
- Programs that train for a job but don’t have credits or don’t lead to a degree are allowed
- For the small subset of occupations that have programmatic accreditation according to the US DoE, programs must have programmatic accreditation (e.g., physical therapy assistant)
If you don’t see your type of program in the live pilot of Pathways, it doesn’t mean we won’t support it. We are actively growing the types of occupations that Pathways supports and are figuring out how to show programs based on varying levels of workforce demand.
User research and query volume has shown that cost and time away from work are huge barriers to developing new skills. Because of this, work-based programs like apprenticeships and jobs with training, and educational programs that take 2 years or shorter provide great options for users looking to find new opportunities.
Additionally, Bureau of Labor Statistics data shows that people with a certification or license tend to have higher incomes than people with a high school diploma. Short-term vocational programs can prepare people to enter skilled industries.
Pathways is currently available in the following locations. We continue to partner with organizations across the country to scale quickly. Check back to see our latest progress.
In areas where Pathways is available, users can search “job training”
on Google and see training programs for occupations they might be
interested in. See an example of
Pathways live in Virginia.
We are working to make it even easier for people to find training programs they may want to enroll in.
This product is free of charge for both students and program providers.
First, you can test if your markup is implemented correctly through a testing tool. Second, check to make sure your program falls within our eligibility criteria. When we launch nationally, we will automatically pull marked-up program data for eligible programs into Google Search, so feel free to keep checking the product in your local area to see if your program shows up.